Reciprocal Links – How important could they be? For me reciprocal links are second only to search engines like google as a way to get visitors to ones site. Reciprocal links are links with other sites, which are generally related to the theme of the website. The concept is straightforward you link to site, and that sites webmaster returns the favour and links back to your web site. For some reason or another you always receive much more traffic from sites, then you give out.
This technique of traffic building is essential and its free, its simply a point of contacting the best webmasters and having the correct links. However an entire blown ‘link-hunt’ may be time intensive however the benefits it can bring are huge. And this includes are:
The visitors that come from related websites are highly targeted and you have a better probability of selling them your product or service, since they have come in your site by way of a link on the related website you know they have an interest in your sites theme, otherwise they wouldn’t be over a site that is linking to you personally and furthermore they definitely wouldn’t click through when they weren’t interested. So these are prime prospects for your product or service and on top of that you don’t need to pay for any single one.
Also it is worth suggesting that it must be very unlikely that after a link is high on someone’s site that it will be taken down. This means that when a link is up, chances are it will probably be sending you free visitors for its lifetime, free visitors = free sales = more profit.
Reciprocal linking is my personal favorite form of marketing, even though a great Search Engine campaign brings in far more traffic than a variety of links can. I say this because it’s suitable for sites in the beginning stages as you can see the visitors (AND SALES) coming in within events of contacting webmasters for links. Especially if you can secure visit our sacramento location.
Also besides getting visitors from the linking site itself, recently some major search engine listings are using the number of links to your site as an important factor in establishing a sites relevancy. The idea behind this would be that the more links a site needs to more valuable it must be. Also this technique of using the amount of links as being a relevancy factor helps the major search engines defeat gateway/doorway pages. Why would anyone hyperlink to ‘bare-bones’ keyword filled doorway page? – Simple answer – they wouldn’t. And the major search engines know this.
Google is easily the most prominent of the big boys to make use of this technique, and it has brought me a lot of targeted traffic to my hobby site. Hobby site? you may ask. Well you might be interested to read through which i am also the webmaster of and ohfxct been for a couple of years.
The last time I checked on Altavista I needed 169 sites linking to Irish Boxing News.com, and that i am ranked number 3 on Google for that search phrase ‘boxing news’ . I get about 25 – 40 visitors a day from Google for this key word alone.
Before Google introduced the number of links to your site as being a relevancy factor I wasn’t even during the best 20, now however because I have so many quality sites linking to Irish Boxing News.com the googlebot feels I deserve position 3.
More search engines will probably come around to this way of ranking as Google indicates using its tremendous growth that its a great method of establishing relevancy.
So hopefully you will see why reciprocal linking is so essential to any ‘serious’ webmasters. My Irish Boxing News.com site gets about 150 visitors a day, not bad for a site without a budget plus it’s a niche information site, and doesn’t have broad appealScience Articles, anyway the majority of them originate from search engine listings but about 50-60 result from links on other sites. Just Multiply them numbers by 4 to 5 for a site with mass appeal such as an Internet Marketing site and you may really begin to see the power of developing links with some other sites.